SportsCover Direct, founded in 1991, offers comprehensive, specialist insurance for amateur sport and leisure activities whilst abroad and in the UK.
Beginning with a travel insurance policy designed for paragliding abroad, SportsCover Direct has expanded into one of the UK’s largest online specialist sports insurance providers, supplying insurance to tens of thousands of sports enthusiasts each year. Having successfully added other brands to our portfolio; Protectivity and Les Mills Insurance, in 2023 a new corporate brand was established to bring together our niche services under one name – Starpeak Insurance Solutions.
SportsCover Direct is unique for the range of products that are on offer. From Sports Travel insurance and Activity Top-up insurance to more specialist Golf insurance and Shooting insurance. We pride ourselves on being able to cater for the insurance needs of a huge variety of individuals who are involved within the sports sector.
The team at SportsCover Direct have always recognised the importance of simplicity for our customers, when buying insurance and combine specifically designed technology with exceptional customer service to ensure a superior experience. We’ve been refining this for over 30 years and now over 70,000 policyholders trust us to protect them each year. Our reviews speak for themselves!
All SportsCover Direct policies are underwritten by AXA XL. SportsCover Direct is a trading name of Starpeak Insurance Solutions, authorised and regulated by the Financial Conduct Authority (FCA – firm number 309959)
Our Brands
Our sister brand, Protectivity, is a specialist in niche small business insurance. Protectivity covers thousands of individuals and small to medium size businesses across the UK, offering a range of tailored insurance products, such as Hairdressing Insurance, Personal Training Insurance and Pet Business Insurance, that protects their 61,000+ customers against unforeseen events.
You can find out more information and get a quote for Protectivity’s products by clicking on the links below.
Visit the Protectivity website for more products.
Les Mills Insurance provides Personal Trainer Insurance to self-employed Les Mills Registered and Non-Registered Instructors.
For more information please visit the Les Mills Insurance page.
In 2023, SportsCover Direct and its sister brands Protectivity and Les Mills Insurance were brought together under Starpeak Insurance Solutions Ltd.
Starpeak is a specialist digital distributer of insurance to niche markets. We provide insurance to over 150,000 policyholders annually across our three specialist brands, partnering with leading insurers to provide a range of products directly to consumers and SMEs.
Customer Reviews
What Our Customers Say
The website is clear and easy to understand. The range of cover gives a good choice for individual requirements.
Policy was exactly what I was seeking with good cover. Easy website to navigate and overall, a very good experience.
A very smooth and seamless experience. Excellent and prompt service, with the documents arriving by post in 48 hours. Good value for money.
Friendly and knowledgeable. Excellent service when I had a skiing accident. I would highly recommend them.
I would certainly recommend SportsCover Direct. They offer a super-fast service and the best prices. I am entirely satisfied with the policy too.